{"id":1703,"date":"2026-03-09T18:35:20","date_gmt":"2026-03-09T18:35:20","guid":{"rendered":"https:\/\/rebecasipe.com\/?page_id=1703"},"modified":"2026-09-09T13:53:52","modified_gmt":"2026-09-09T13:53:52","slug":"ofancasestudy","status":"publish","type":"page","link":"https:\/\/rebecasipe.com\/index.php\/ofancasestudy\/","title":{"rendered":"OFAN Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1703\" class=\"elementor elementor-1703\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c681441 e-con-full e-flex e-con e-parent\" data-id=\"c681441\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22588d3 e-grid e-con-full e-con e-child\" data-id=\"22588d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e09a8 elementor-widget elementor-widget-image\" data-id=\"b5e09a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/OFAN-Becs.gif\" class=\"attachment-full size-full wp-image-2907\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-502e91a e-grid e-con-full e-con e-child\" data-id=\"502e91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a56375 elementor-widget elementor-widget-text-editor\" data-id=\"6a56375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Objective<\/h2><p>Create a local impact campaign that enables immigrants to tell their stories in a way that keeps them safe, build local awareness, and drives donation.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf813f elementor-widget elementor-widget-text-editor\" data-id=\"3bf813f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Process<\/h2><p>Outreach and coordination with local non-profit organizations. Public event marketing, coordination of advocates and immigrants, Production, editing, distribution. Build a website, bonfire campaign, Social media presence on YouTube and Instagram. Organize and approve posting schedule on Buffer.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70622be elementor-widget elementor-widget-text-editor\" data-id=\"70622be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Results<\/h2><p>The campaign reached 4,374 total views across channels, with Instagram driving 87% of that traffic: 3.8K views and 278 interactions, 72% from existing followers. On YouTube, story-driven videos like &#8216;Lucia&#8217;s Story&#8217; and &#8216;Proud to be an Immigrant&#8217; achieved up to a 25.7% click-through rate, while the campaign website engaged 42 new visitors averaging two minutes per session.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a151560 e-flex e-con-boxed e-con e-parent\" data-id=\"a151560\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-728d273 elementor-widget elementor-widget-image\" data-id=\"728d273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"510\" src=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/OurFriendsAndNeighbors_Channel_Views_Pie-684x510.png\" class=\"attachment-large size-large wp-image-2908\" alt=\"\" srcset=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/OurFriendsAndNeighbors_Channel_Views_Pie-684x510.png 684w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/OurFriendsAndNeighbors_Channel_Views_Pie-300x224.png 300w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/OurFriendsAndNeighbors_Channel_Views_Pie-768x573.png 768w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/OurFriendsAndNeighbors_Channel_Views_Pie-1536x1145.png 1536w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/OurFriendsAndNeighbors_Channel_Views_Pie.png 1580w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Objective Create a local impact campaign that enables immigrants to tell their stories in a way that keeps them safe, build local awareness, and drives donation.\u00a0 Process Outreach and coordination &hellip; <a href=\"https:\/\/rebecasipe.com\/index.php\/ofancasestudy\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">OFAN Case Study<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1375,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1703","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OFAN Case Study - becs MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rebecasipe.com\/index.php\/ofancasestudy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OFAN Case Study - becs MEDIA\" \/>\n<meta property=\"og:description\" content=\"Objective Create a local impact campaign that enables immigrants to tell their stories in a way that keeps them safe, build local awareness, and drives donation.\u00a0 Process Outreach and coordination &hellip; 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