{"id":2160,"date":"2026-04-12T21:40:26","date_gmt":"2026-04-12T21:40:26","guid":{"rendered":"https:\/\/rebecasipe.com\/?page_id=2160"},"modified":"2026-09-18T14:47:40","modified_gmt":"2026-09-18T14:47:40","slug":"digital-marketing-strategist-portfolio-becs-media","status":"publish","type":"page","link":"https:\/\/rebecasipe.com\/index.php\/digital-marketing-strategist-portfolio-becs-media\/","title":{"rendered":"Portfolio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2160\" class=\"elementor elementor-2160\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeea0a9 e-con-full e-flex e-con e-parent\" data-id=\"eeea0a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5141c5 elementor-widget elementor-widget-html\" data-id=\"d5141c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Video Editor & Social Media Manager Portfolio Reel | Digital Marketing Specialist 2025\",\n  \"description\": \"Let's make something together. www.rebecasipe.com  I'm Rebeca Sipe \u2014  a Digital Media & Marketing Specialist, Video Editor, and Content Strategist  based in Como, Colorado.  This sizzle reel highlights my work across short-form video, brand storytelling, social media content, and digital marketing \u2014 including projects for GoWhee Family Travel App, Align Wellness LLC, 5Point Film Festival, and HAVOC Skate Co.  WHAT I DO: \u2192 Short-form video editing (YouTube Shorts, Reels, TikTok) \u2192 SEO-optimized scriptwriting & content strategy \u2192 Social media management & brand storytelling \u2192 Email marketing & campaign strategy \u2192 Graphic design & donor\/pitch decks  BY THE NUMBERS: \u2192 20+ short-form videos edited for YouTube & Instagram \u2192 20% YoY sales growth driven through email marketing \u2192 6+ brands across travel, wellness, film & action sports  SEE THE FULL PORTFOLIO: \ud83c\udf10 rebecasipe.com \ud83d\udcbc linkedin.com\/in\/rebecaysipe \ud83d\udcf8 instagram.com\/becsipe  Open to remote roles in: Digital Marketing | Video Editing | Social Media Management | Content Strategy | Account Management  #DigitalMarketing #SizzleReel #digitalmedia  #SocialMediaManager #VideoEditing #ContentStrategy\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/7m2FSvmNmvY\/default.jpg\",\n  \"uploadDate\": \"2026-04-13T02:25:22Z\",\n  \"duration\": \"PT50S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/7m2FSvmNmvY\",\n  \"interactionCount\": \"60\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-140a2d3 e-con-full e-flex e-con e-parent\" data-id=\"140a2d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f71a049 e-grid e-con-boxed e-con e-child\" data-id=\"f71a049\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e84382 elementor-widget elementor-widget-video\" data-id=\"4e84382\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/7m2FSvmNmvY?si=rHe3BZQ5pFlAlZ0B&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ef791 elementor-widget elementor-widget-text-editor\" data-id=\"31ef791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Real Proof, Simple Design.<\/strong><br \/>Digital Marketing Strategist &amp; Content Creator Portfolio.<\/h2><p dir=\"ltr\">I&#8217;m Rebeca &#8220;Becs&#8221; Sipe, a digital marketing strategist and content creator based in Colorado. My background is unconventional: I spent the last 4 years building and running Align Wellness Mountain Massage, a boutique day spa in Breckenridge, before moving into digital marketing full-time. That operator&#8217;s instinct still shapes how I work today: understanding customers, managing budgets, and getting results without a big team behind me.<\/p><p dir=\"ltr\">Now I specialize in campaign analysis, brand positioning, content strategy, and creation. Currently, I&#8217;m applying that work as an affiliate marketing strategist at MIRA Safety, while also building Becs Media, where I share marketing breakdowns and what I&#8217;m learning with anyone else figuring this out. This portfolio shows how I think, research, and execute, not just the finished product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55ac072 e-con-full e-flex e-con e-parent\" data-id=\"55ac072\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59e9006 elementor-widget elementor-widget-spacer\" data-id=\"59e9006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59fb267 e-con-full e-flex e-con e-parent\" data-id=\"59fb267\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93a2d8e elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"93a2d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;30086f9&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;de94886&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;e19c52d&quot;},{&quot;_id&quot;:&quot;8b7d880&quot;,&quot;slide_title&quot;:&quot;Slide #4&quot;}],&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9737e64 e-flex e-con-boxed e-con e-child\" data-id=\"9737e64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa07462 e-con-full e-flex e-con e-child\" data-id=\"aa07462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2526a5 elementor-widget elementor-widget-image\" data-id=\"d2526a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rebecasipe.com\/index.php\/gowhee-appcasestudy\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1414\" height=\"2000\" src=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/GoWhee-Travel-App.png\" class=\"elementor-animation-pulse-grow attachment-full size-full wp-image-3072\" alt=\"marketing strategist case studies\" srcset=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/GoWhee-Travel-App.png 1414w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/GoWhee-Travel-App-212x300.png 212w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/GoWhee-Travel-App-361x510.png 361w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/GoWhee-Travel-App-768x1086.png 768w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/GoWhee-Travel-App-1086x1536.png 1086w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">View GoWhee Case Study<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7489aa3 e-flex e-con-boxed e-con e-child\" data-id=\"7489aa3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-426889f e-con-full e-flex e-con e-child\" data-id=\"426889f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8c618 elementor-widget elementor-widget-image\" data-id=\"0d8c618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rebecasipe.com\/index.php\/ofancasestudy\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1414\" height=\"2000\" src=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/1.png\" class=\"elementor-animation-pulse-grow attachment-full size-full wp-image-3071\" alt=\"marketing strategist case studies\" srcset=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/1.png 1414w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/1-212x300.png 212w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/1-361x510.png 361w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/1-768x1086.png 768w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/1-1086x1536.png 1086w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">View OFAN Case Study<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91a1acb e-flex e-con-boxed e-con e-child\" data-id=\"91a1acb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce01417 e-con-full e-flex e-con e-child\" data-id=\"ce01417\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0409b elementor-widget elementor-widget-image\" data-id=\"8f0409b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rebecasipe.com\/index.php\/marketing-case-study-align-wellness-becs-media\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Navy-Neutral-Happy-Birthday-Employee-Celebration-Instagram-Post-copy.png\" class=\"elementor-animation-pulse-grow attachment-full size-full wp-image-3070\" alt=\"marketing strategist case studies\" srcset=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Navy-Neutral-Happy-Birthday-Employee-Celebration-Instagram-Post-copy.png 1080w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Navy-Neutral-Happy-Birthday-Employee-Celebration-Instagram-Post-copy-240x300.png 240w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Navy-Neutral-Happy-Birthday-Employee-Celebration-Instagram-Post-copy-408x510.png 408w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Navy-Neutral-Happy-Birthday-Employee-Celebration-Instagram-Post-copy-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">View Align Case Study<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a3e0c1 e-flex e-con-boxed e-con e-child\" data-id=\"1a3e0c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f3431e e-con-full e-flex e-con e-child\" data-id=\"2f3431e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434b900 elementor-widget elementor-widget-image\" data-id=\"434b900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rebecasipe.com\/index.php\/mirasafety_casestudy\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"2000\" src=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Mira.png\" class=\"elementor-animation-pulse-grow attachment-full size-full wp-image-3066\" alt=\"marketing strategist case studies\" srcset=\"https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Mira.png 1414w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Mira-212x300.png 212w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Mira-361x510.png 361w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Mira-768x1086.png 768w, https:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Mira-1086x1536.png 1086w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">View MIRA Case Study<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a0f441 e-con-full e-flex e-con e-parent\" data-id=\"5a0f441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f80f91 elementor-widget elementor-widget-spacer\" data-id=\"8f80f91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0f6809 e-con-full e-flex e-con e-parent\" data-id=\"c0f6809\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ddbd129 e-grid e-con-boxed e-con e-child\" data-id=\"ddbd129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3962e1 elementor-widget elementor-widget-text-editor\" data-id=\"e3962e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 dir=\"ltr\">How I Work<\/h3><p dir=\"ltr\">Every campaign starts with an organized system, not a scramble. Each project gets its own file structure, built around a central brand identity file. From there, I pair that identity file with a dedicated AI agent trained on it, so every output stays on-brand from the first draft to the last.<\/p><p dir=\"ltr\">Files then break out by outlet and task: creative, copy, roughs, and finals each live in their own place. For consistency, everything follows a simple naming structure \u2014 date, project, version \u2014 so nothing gets lost, duplicated, or overwritten mid-project.<\/p><p dir=\"ltr\">Across projects, I move fluidly between multiple creative platforms, picking the right tool for each deliverable and each client&#8217;s budget instead of forcing every job through the same pipeline. As a result, the tools change, but the organization behind them never does, which keeps projects on schedule and on-brand, no matter how many people or platforms are involved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11959f3 elementor-widget elementor-widget-image\" data-id=\"11959f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rebecasipe.com\/index.php\/contact\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/rebecasipe.com\/wp-content\/uploads\/2026\/09\/Portfolio-1-4.gif\" title=\"\" alt=\"Rebeca Sipe marketing\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f77e5 e-con-full e-flex e-con e-parent\" data-id=\"42f77e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1c3fa elementor-widget elementor-widget-spacer\" data-id=\"2d1c3fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/7m2FSvmNmvY?si=rHe3BZQ5pFlAlZ0B Real Proof, Simple Design.Digital Marketing Strategist &amp; Content Creator Portfolio. I&#8217;m Rebeca &#8220;Becs&#8221; Sipe, a digital marketing strategist and content creator based in Colorado. My background is unconventional: I &hellip; <a href=\"https:\/\/rebecasipe.com\/index.php\/digital-marketing-strategist-portfolio-becs-media\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Portfolio<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2160","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portfolio - becs MEDIA<\/title>\n<meta name=\"description\" content=\"See real marketing breakdowns, campaign work, and content strategy from Becs, a digital marketing strategist and content creator portfolio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rebecasipe.com\/index.php\/digital-marketing-strategist-portfolio-becs-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portfolio - 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