HI, I am Rebeca Sipe
I’m a Digital Media specialist who turns stories into experiences—through bold strategy, sharp design, and a little Colorado wild. Since ’97, this landscape has shaped my work: immersive, in your face, and impossible to ignore.
5Point
I worked with 5Point Film to develop their 2026 Donor Deck & infographic. Our goal was to drive smaller donations from community members aged 18 -25 years old, that live in the Roaring Fork Valley, CO. We also wanted to build awareness of the 5Point educational opportunities available to RFV youth. Feel free to click on the Donor Deck and explore!
- I conducted research to develop DD concept.
- I focused on mobile & desktop access.
- My design focused on interactivity and animations.
- The infographic focused on education funnel leave behind.
- I developed my design concept in canva for first pass with client.
- I then took their feedback and refined for final delivery in Adobe InDesign and Adobe Illustrator.
- All print assets, vector graphics, and epub were package for final delivery.
iWorks Agency
Creating the iWorks Agency with a team of five other Leads has been an incredible experience. I am the Lead Web Designer, however with a small team we wear many hats. I also contributed to the brand and logo design process, created social posts, wrote copy, as well as a blog post. Check out my blog post here.
My Process
- Design in Canva.
- Protoype in Figma.
- Build in WordPress using Beaver Builder.
- Light CSS and HTML.
- Develop and implement SEO strategy.
- Develop and build Blog section.
- Create copy and assets for Website.
HAVOC
My work with HAVOC Skate Co involved developing a complete Digital Marketing Package. This package included:
- Developing a script.
- I was the Production Coordinator.
- I was the Director working with a team of five.
- I handled audio, social capture, and some video.
- I completed the full post production edit.
- I used Adobe Premiere, Adobe AfterEffects and Adobe Audition.
- For Social Media, I used Adobe Premiere, Photoshop, and Canva.
Align Wellness LLC
I have been the Web Developer and Digital Marketing manager for Align Wellness LLC since December 2022. I also built their logo and designed all print assets for this small business.
Marketing Strategy
- Year 1: focus on Google Ads, Google Reviews, and build SEO.
- Year 2: Implement email marketing strategy.
- Year 3: continued focus on Google Ads, SEO, and email marketing.
- We reported 20% growth in the 2nd Year. With 10% growth in the 3rd Year.
