Create a local impact campaign that enables immigrants to tell their stories in a way that keeps them safe, build local awareness, and drives donation.
Outreach and coordination with local non-profit organizations. Public event marketing, coordination of advocates and immigrants, Production, editing, distribution. Build a website, bonfire campaign, Social media presence on YouTube and Instagram. Organize and approve posting schedule on Buffer.
The campaign reached 4,374 total views across channels, with Instagram driving 87% of that traffic: 3.8K views and 278 interactions, 72% from existing followers. On YouTube, story-driven videos like ‘Lucia’s Story’ and ‘Proud to be an Immigrant’ achieved up to a 25.7% click-through rate, while the campaign website engaged 42 new visitors averaging two minutes per session.
