I led PR, outreach, and content strategy for Our Friends and Neighbors, a documentary storytelling project spotlighting immigrant experiences in Colorado. I coordinated with nonprofit partners, wrote scripts, and set up interviews for a series of short films, including Lucia’s Story and A 13-Year-Old Boy’s Immigration Story. I also organized and scheduled all social media posts and managed the project’s digital presence across Instagram, YouTube, and the website, driving over 4,300 combined views and building an audience from zero. One video hit a 25.7% click-through rate, well above typical benchmarks. This project sharpened my ability to run a multi-channel launch end-to-end.
