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Can we for real talk content??

GoWhee is a family travel app built to help parents find kid-friendly adventures — and making content for them is genuinely one of my favorite things I’ve ever done. I love seeing how it works, why it works, and why it doesn’t. Check out the GoWhee channel here.

Every week I produce 2 long-form videos and 16 Shorts — scripts, captions, VO, hashtag strategy, and posting across YouTube and Instagram. All of it. And I FREAKING LOVE IT.

So let’s talk stats — because two months in, things are moving:

  • 12.5% channel growth in the first 2 months.
  • 3 standout Shorts cracking 4.5k+ views.
  • Measurable lifts in shares, likes, and subscribers across both platforms.

I’m two months into a 6-month contract. What we’re learning about what actually performs for family travel content is one of the parts I’m most excited about. Check back in August 2026 — we’re just getting started.