Real Proof, Simple Design.
Digital Marketing Strategist & Content Creator Portfolio.
I’m Rebeca “Becs” Sipe, a digital marketing strategist and content creator based in Colorado. My background is unconventional: I spent the last 4 years building and running Align Wellness Mountain Massage, a boutique day spa in Breckenridge, before moving into digital marketing full-time. That operator’s instinct still shapes how I work today: understanding customers, managing budgets, and getting results without a big team behind me.
Now I specialize in campaign analysis, brand positioning, content strategy, and creation. Currently, I’m applying that work as an affiliate marketing strategist at MIRA Safety, while also building Becs Media, where I share marketing breakdowns and what I’m learning with anyone else figuring this out. This portfolio shows how I think, research, and execute, not just the finished product.
How I Work
Every campaign starts with an organized system, not a scramble. Each project gets its own file structure, built around a central brand identity file. From there, I pair that identity file with a dedicated AI agent trained on it, so every output stays on-brand from the first draft to the last.
Files then break out by outlet and task: creative, copy, roughs, and finals each live in their own place. For consistency, everything follows a simple naming structure — date, project, version — so nothing gets lost, duplicated, or overwritten mid-project.
Across projects, I move fluidly between multiple creative platforms, picking the right tool for each deliverable and each client’s budget instead of forcing every job through the same pipeline. As a result, the tools change, but the organization behind them never does, which keeps projects on schedule and on-brand, no matter how many people or platforms are involved.
